Social Media tips
Making your feed as addictive as your morning coffee
Get creative! There is nothing better than keeping your audience on their toes wanting more. So think… How can I interact and engage by using different content formats? Such as tips, case studies, transformations, short videos or reels about you or your business, and interactive stories involving polls, quizzes and Q&As that boost interaction and audience confidence.
Content with a purpose, impact with every post
Ensure you have a variety of content such as promotional, educational, user generated or non-promotional, relatable content and build a brand identity others will crave by finding your fonts, colour palette, and tone of voice unique to you. Also, consistency is key, and a content calendar unlocks it! Great content doesn’t happen by accident, it is planned.
By staying organised + planning ahead = posting like a pro!
Don’t just post, make it matter
Go a step further after your post and respond to every comment, foster that loyalty. Make those collaborations with brands and show your appreciation by giving them a shoutout. Encourage your audience to share their experiences and to tag your account. This is a way to humanise your brand and provide an authentic experience.
Not every post is a hit, but every try is a step closer
Don’t be afraid to mix it up if you’re not experimenting, you’re not growing. Test different posting times, formats, and captions to understand what and when your audience captivates your audience best. Make use of insight analysis and track the performance to be able to adjust techniques accordingly.
Stay ahead, Stay social
Make the most of every social media trend (if you feel it applies to you) and tool in the game as it may give you fresh ideas to work from.
Ready to make social media fun (and profitable)?
With Shaw Socials, I am here to help you roll with the trends, experiment like a pro, and keep your feed full of creative content.
Let’s make your socials shine and maybe even start a few trends while we’re at it!