Behind the Algorithm: How Instagram Decides What You See
The algorithm can become your best friend once you understand how it works. Ever wondered why you see certain posts on your Instagram feed and not others? Let’s explore what’s really going on…
What Is the Instagram Algorithm?
The “algorithm” is a set of systems that decide what shows up in your feed, stories, explore page, and reels. Its purpose is to keep users engaged by showing them the content they are most likely to enjoy and interact with. For businesses, this means that if your content resonates with your audience, Instagram will naturally push it further.
The Key Factors Instagram Considers
When deciding what to show you, Instagram considers:
Relationships
Who do you interact with the most? Instagram prioritises posts from accounts you regularly like, comment on, DM, or tag.Relevance
Is the post about something you care about? Instagram uses captions, hashtags, and even the content of the image or video to decide if it is relevant to you.Engagement
How many likes, comments, shares, and saves is the post getting? Posts with strong engagement are more likely to appear higher in your feed.Timeliness
Newer posts tend to be prioritised over older ones.Format Preference
If the algorithm picks up that you enjoy a certain format, such as reels, you will see more of that style of content.
Tips & Tricks to Work With the Algorithm
Want to boost your visibility and engagement? Try these:
✅ Post at the right time. Share content when your audience is most active, you can find this in your Insights.
✅ Use interactive features. Polls, questions, and quizzes in stories encourage responses. The algorithm loves interaction!
✅ Encourage saves & shares. Create content people want to bookmark, such as how-to tips, or share with a friend.
✅ Leverage Reels. Instagram is heavily favouring video content right now, even short, simple reels can reach new audiences.
✅ Engage back. Reply to comments and DMs because Instagram tracks two-way interactions.
✅ Use strong captions & CTAs. For example: “Tag someone who needs to hear this today.”
✅ Experiment with formats. Try carousels, reels, stories, and lives to keep your content varied and interesting.
Why This Matters for Your Business
Understanding the algorithm helps you work smarter with your content:
Consistency- Posting regularly signals to Instagram that you’re active and worth showing to more people. A content calendar is great here!
Engagement- Encourage your audience to interact, it tells the algorithm your content is valuable.
Quality over Quantity- Ten rushed posts won’t perform as well as three engaging ones.
Busting Common Instagram Myths
❌ “Hashtags don’t matter anymore.” → They help with discoverability when used well.
❌ “The algorithm is against small accounts.” → The algorithm favours engaging accounts, big or small.
❌ “More followers = More reach.” → Reach depends on engagement, not just follower count.
Final Thoughts
The Instagram algorithm may seem daunting at first, but when you understand it, it can really help your content shine. Focus on building genuine connections with your audience, creating engaging content, and being consistent. Then the algorithm will work with you, not against you.
✨ If you need any help with anything you have seen in this blog, please feel free to reach out.
